News DeskDammam, Saudi Arabia – L’Oréal Saudi, in collaboration with Imam Abdulrahman Bin Faisal University, proudly announced the graduation of the first cohort from its hairdressing certification program. Tailored specifically for Saudi women, this initiative highlights L’Oréal’s commitment to empowering women in the Kingdom’s private sector through skill development in the beauty industry.
Nine dedicated students completed an intensive six-month program, accumulating 800 hours of theoretical learning, hands-on practice, and internship experience within top salons in Dammam. With 67% of graduates already securing positions in renowned salons across Dammam, the program’s success demonstrates its effectiveness in empowering Saudi women and providing them with career opportunities in the beauty industry.
The program is set to commence again after Ramadan 2024, continuing its mission to equip Saudi women with a métier in the beauty industry and support local salons in enhancing their Saudization rates.
Mehdi Moutaoukil, General Manager of L’Oréal Professional Products Division at L’Oréal Middle East, expressed his pride in the program’s success, stating that it marked another milestone in their journey to empower Saudi women and elevate the standards of the entire beauty industry in the Kingdom.
Patricia Freiha, Business Unit Director L’Oréal Professional Products Division – Saudi Arabia, emphasized L’Oréal’s dedication to fostering a robust ecosystem where Saudi women not only excel as professionals but also have the opportunity to become leaders and mentors within the industry.
Dr. Fatimah Abdulrahman Alrawajeh, Dean of Applied College, Imam Abdulrahman Bin Faisal University, echoed these sentiments, expressing the university’s commitment to nurturing local talent and driving sustainable growth in the private sector.
The L’Oréal Hairdressing Academy’s journey began in Riyadh in 2021 at Princess Nourah bint Abdulrahman University, where it has since graduated 23 students, boasting an impressive 80% employment rate. This ongoing program has been instrumental in providing valuable opportunities within the local hairdressing industry.
Building on this success, L’Oréal Saudi Arabia has established official commercial registration for its training activities, enabling the provision of hairdressing certification for Saudi women in its L’Oréal Academies located in Riyadh, Jeddah, and Khobar. The program, spanning six months, aims to educate and empower a minimum of 100 Saudi hairdressers annually.
