Jason Derulo to kick off EarthSoul festival in Dubai, in line with UAE’s year of sustainability

The one-day event at Coca-Cola Arena will be the first in a series of concerts in Dubai featuring top-tier international and local artists to promote eco-consciousness
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7 months ago

Dubai, UAE – Dubai is gearing up for a revolutionary event that aims to blend musical entertainment with environmental consciousness. The EarthSoul Festival, the region’s premier eco-friendly music and art festival, is set to make its debut at the iconic Coca-Cola Arena on May 4th, 2024.

Aligning with the UAE’s declaration of 2024 as the Year of Sustainability, EarthSoul Festival promises to be a one-of-a-kind experience, featuring global superstar Jason Derulo as the headliner. Derulo’s electrifying “Nu King” show will have audiences dancing to his chart-topping hits like “Savage Love,” “Trumpets,” and “Take You Dancing.”

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But EarthSoul is more than just a music festival. It aims to raise awareness about critical environmental issues, particularly marine conservation and sustainability. The festival lineup includes talented artists like Pakistani sensation Shae Gill, Emirati Soul singer Arqam, and rising star Celine Dee Matahari, who will use their artistry to drive environmental consciousness and inspire positive change.

“I feel immensely privileged to be the UAE’s representative at Dubai’s inaugural eco-conscious music festival,” said Arqam. “We are eagerly looking forward to curating an unforgettable experience that celebrates both Earth and music.”

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Conceptualized and organized by Orbit Events, EarthSoul goes beyond entertainment by addressing pressing environmental challenges. The festival will feature thought-provoking panel discussions with thought leaders and ambassadors of change, as well as opportunities for the community to participate in beach clean-up drives and other impactful activations.

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Art will also play a significant role, with a University Art Contest under the theme “Oceans of Change,” where students from UAE universities and design schools will showcase their creativity through art installations made from ocean waste, recycled, and upcycled materials.

Pragna Vaya, Managing Director at Orbit Events, emphasized the festival’s mission, stating, “The festival encapsulates the notion that change commences from within ourselves. We have faith in the transformative potential of art and music to ignite inspiration and foster positive transformation, thereby positioning EarthSoul as a driving force towards a sustainable world accessible to everyone.”

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EarthSoul Festival is dedicated to fostering a profound and tangible impact by offsetting its carbon footprint through mangrove and tree planting, as well as restoring marine ecosystems. A portion of the proceeds from ticket sales will go towards protecting the environment and greening the planet, making it a unique opportunity for attendees to actively support sustainability efforts while enjoying a world-class music experience.

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