News DeskAjman, UAE – The Department of Digital Ajman (DDA) has announced a partnership with Sprinklr, a leading unified customer experience management platform, to implement an innovative cross-channel program aimed at unifying citizen experience across all government entities within the Emirate of Ajman.
Dr. Ohoud Ali Shehail, Director General of the DDA, stated that this collaboration marks a significant step towards revolutionizing citizen engagement in Ajman. By combining the DDA’s deep understanding of government services and human-centric design with Sprinklr’s advanced CXM platform, they can gain invaluable insights into citizen journeys and deliver seamless and personalized services across all digital touchpoints.
The DDA has already achieved remarkable results since going live with Sprinklr’s platform last year. Response times to customer inquiries across digital channels have been slashed by 55%, and the department has realized significant efficiency gains, saving 10 hours per week in content production. This strategic shift has resulted in substantial cost savings totaling $900,000, achieved through content repurposing and enhanced operational efficiency.
Haitham Elkhatib, Senior Vice President of Growth Markets at Sprinklr, expressed pride in partnering with the DDA and supporting their cutting-edge work to revolutionize citizen engagement in the Emirate of Ajman. He stated that the results already achieved are a testament to the DDA team’s skill and passion to serve the citizens of Ajman and visitors to the region.
The partnership underscores the commitment of both organizations to driving innovation and enhancing citizen satisfaction in the Middle East. By leveraging Sprinklr’s AI-powered platform, which includes social, digital, and voice services, social listening, chatbot conversational AI, and voice analytics, the DDA aims to better understand visitors’ and citizens’ journeys and deliver seamless and personalized services.
