News DeskDubai, UAE – 100 Hands, a renowned name in luxury handcrafted menswear, has officially launched at the Springs Souk Mall in Dubai. This expansion marks a major milestone for the brand as it enters the dynamic UAE market through an exclusive partnership with KING’S, a high-end leather footwear retailer, as its distribution partner for the GCC region.
The collaboration between 100 Hands and KING’S aims to redefine the essence of luxury for discerning customers across the Gulf region. Nillesh Karani, Director at KING’S, expressed excitement about the partnership, stating, “This alliance with 100 Hands is a thrilling new chapter for us. We’re poised to redefine the essence of luxury for our clientele across the GCC. With the UAE’s luxury fashion scene blossoming, KING’S is advancing to meet the refined tastes of our discerning customers.”
Founded in 2014 by Akshat and Varvara Jain, 100 Hands is renowned for its legacy as a brand that specializes in ready-to-wear and made-to-measure shirts, primarily sold in Japan, Hong Kong, Europe, and America. The brand’s shirts are distinguished by their high stitch count of 25 per inch, hand-rolled bottoms, and hand embroidery around the edges of buttonholes, among other exquisite details. Each shirt takes between 35 to 45 hours to craft, showcasing the brand’s dedication to quality and attention to detail.
“Craftsmanship is the heartbeat of 100 Hands,” said Akshat Jain, founder of 100 Hands. “We are excited to bring our legacy to the UAE through our collaboration with KING’S, delivering shirts that personify timeless elegance and masterful artisanship to the UAE’s clientele.”
The launch campaign aims to showcase 100 Hands’ legacy of delivering a luxury shirt experience. Investing in a 100 Hands shirt is more than just a purchase; it’s an incredible experience of timeless style, unique personalization, and sustainable luxury. From cashmere to linen shirts, each piece reflects the brand’s commitment to excellence and respect for traditional tailoring. With fabrics from illustrious mills like Loro Piana, Thomas Mason, Sictess, Alumo, Canclini, Monti, and Carlo Riva, 100 Hands is celebrated as one of the world’s top shirtmakers, with features in luxury editorials like Robb Report, The Rake, The New York Times, and The Permanent Style.
The launch of 100 Hands in the UAE is an outstanding move toward achieving the brand’s global expansion strategy, showcasing its commitment to delivering extraordinary craftsmanship and timeless elegance, reaching out to the hearts and souls of customers worldwide.
