Tourism Authority of Thailand Hosts Key Middle East Travel Professionals and Media at Exclusive Dinner During ATM

Dubai, UAE – The Tourism Authority of Thailand (TAT) hosted an Arabian Travel Market (ATM) Networking cocktails and dinner at CeLaVi Restaurant in the Address Sky View, Dubai. The event was graced by high-ranking officials from TAT, top executives from leading travel agencies, key airline representatives, and prominent media figures from the UAE.

Thapanee Kiatphaibool, TAT Governor, unveiled TAT’s strategic marketing initiatives for the Middle East market in 2024, focusing on Health & Wellness tourism and Thailand’s Hidden Gem Cities. The event also marked the launch of the new tagline, “Your Stories Never End.”

“The Middle East market has been a growing and increasingly important source of visitors to Thailand over the last decades,” said Kiatphaibool. “Last year alone, Thailand welcomed over 868,000 visitors from the Middle East, with the UAE and KSA leading the way, contributing an estimated 180,000 and 130,000 visitors respectively in 2023.”

At the ATM 2024, the Thailand booth showcased a delegation of 64 key representatives from various sectors, including tour operators, hoteliers, airlines, and amusement creators. The booth, adorned with elements evoking ‘Thainess’, aimed to spotlight Thailand as a secure and enchanting tourism destination, highlighting Health & Wellness offerings and family-centric experiences.

Nithee Seeprae, TAT Deputy Governor for Marketing Communication, emphasized the unique appeal of Thailand’s lesser-known cities. “TAT will be regularly providing updates and introductions to relatively hidden gem cities such as Phang-Nga and Hua-Hin, as well as insights into Thai culture, cuisine, and world-class events to ensure there is always something exciting happening in Thailand.”

The TAT also officially launched its new marketing slogan “Your Stories Never End.” This tagline encapsulates TAT’s commitment to creating unforgettable experiences for every traveller who visits Thailand, inspiring visitors to become storytellers, sharing their unique tales of Thailand with others around the world.