News DeskDubai, UAE – Smartphones have revolutionized photography, making professional-quality imaging accessible to millions. OPPO, a trailblazer in this domain, is at the forefront of an aesthetic revolution in mobile imaging, prioritizing artistic expression over conventional technical specifications. Recently, OPPO hosted the “imagine IF Arabia Photo Walk” event, bringing together media and key opinion leaders (KOLs) to showcase the innovation behind its imaging technology.
Breaking Boundaries with the OPPO Find X7 Ultra
In 2024, OPPO launched the Find X7 Ultra, the world’s first smartphone with a Quad Main Camera and dual periscope lens. This device features the new HyperTone Camera System, co-developed with renowned camera manufacturer Hasselblad. The system integrates the HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, offering an end-to-end system-level imaging capability. This collaboration emphasizes OPPO’s commitment to delivering consistent aesthetics and exceptional quality across its product range, including the popular Reno series known as “The Portrait Expert,” with over 72 million users worldwide.
Aesthetic Innovation at OPPO’s Core
OPPO’s pioneering approach to mobile photography centers on aesthetics rather than traditional technical metrics. The Photography Aesthetics Feature Quantification Lab, comprising 10% photography technicians, 50% professional photographers, and 40% color experts, is instrumental in this shift. This team meticulously breaks down features, plans solutions, and performs precise tuning to create a new development system for computational photography, thus enhancing the artistic appeal of images.
Global Engagement through the imagine IF Awards
The OPPO imagine IF Project, launched in 2023, has been a monumental success, with over 700,000 submissions from 51 countries. As the only smartphone brand featured at Paris Photo 2023, OPPO showcased the creativity and imagination of mobile photographers to a global audience. Building on this success, the OPPO imagine IF Awards 2024 invites mobile photographers worldwide to submit their work by July 28, 2024. The competition boasts a prestigious judging panel, including National Geographic Photographer Michael Yamashita, Hasselblad Master Tina Signesdottir Hult, and Magnum Photos member Alec Soth. The grand prize includes USD 24,000 and international exposure opportunities.
Connecting with Audiences through the imagine IF Arabia Photo Walk
In a bid to foster a deeper connection with its audience and celebrate mobile photography artistry, OPPO recently held the ‘imagine IF Arabia Photo Walk’ in Morocco. Led by OPPO’s Imaging Technology Director, participants experienced the brand’s camera technology while exploring picturesque routes. This event exemplifies OPPO’s dedication to empowering users to capture their imagination effortlessly.
