News DeskDubai, UAE – Thriwe Consulting Limited (“Thriwe”), a technology-driven B2B loyalty solutions provider, has entered an exclusive partnership with Landmark Arabia, a division of Landmark Group and one of the region’s largest omnichannel retailers. This strategic alliance aims to enhance the value proposition for banking customers in Saudi Arabia through Thriwe’s innovative benefits platform.
The collaboration offers exclusive promotions at Landmark stores, significantly enriching the banking customer experience for those who purchase credit cards at the Landmark Centrepoint store. Banking customers can enjoy these exclusive offers by applying for a new card using the QR code available at Landmark Arabia Centrepoint locations. Under this partnership, Thriwe will manage all offer-related activities exclusively for new banking customers at Landmark.
The card payments market in Saudi Arabia is projected to grow by 7.6% this year, reaching SAR 550.5 billion ($146.8 billion), driven by an increasing preference for digital and contactless payments.
Sachin Sharma, Group Chief Operating Officer & KSA Country Manager of Thriwe, commented on the partnership: “We are dedicated to transforming customer experiences through notable loyalty benefits. Our exclusive partnership with Landmark Arabia is expected to be a significant step towards enhancing the value proposition for banking customers in Saudi Arabia. We aim to enrich customer engagement and drive the adoption of digital payments in the region. With the expected expansion of the card payments market in KSA this year, we are excited to be at the forefront of this growth, providing unique benefits to our clients.”
T.S. Vedapuri, Chief Country Officer of Landmark Arabia, added, “By providing exclusive incentives and streamlined services, we aim to improve consumer engagement through our exclusive collaboration with Thriwe. We plan to enhance the banking client experience at our Centerpoint locations and promote the use of digital payments in Saudi Arabia by leveraging Thriwe’s technological platform. This partnership is expected to be a turning point in our quest to provide quality and maintain our leadership position in retail innovation.”
The partnership aims to boost customer experience and operational efficiency by utilizing Thriwe’s advanced technology and Landmark Arabia’s extensive retail presence. Thriwe, with a decade of expertise in rewards, benefits, and loyalty solutions, offers creative strategies to acquire, engage, and retain customers. Their diverse service portfolio includes lifestyle and wellness, dining, digital, and travel benefits, all delivered through user-oriented technology-driven platforms.
Landmark Arabia, with its wide range of retail brands across Saudi Arabia, will benefit from Thriwe’s browser-based solution to streamline offer management. This collaboration will replace the multiple offer management systems currently in use with a single, integrated solution, significantly enhancing the efficiency and effectiveness of their operations.
This partnership marks a significant milestone for both Thriwe and Landmark Arabia, setting the stage for a transformative impact on the banking and retail sectors in Saudi Arabia.
