News DeskAbu Dhabi, UAE – Under the esteemed patronage of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance & Coexistence, the International Indian Film Academy (IIFA) Awards will return for an unprecedented third showcase to Yas Island Abu Dhabi. The world’s biggest celebration of Indian cinema will take place from September 27th-29th, 2024, at the iconic Etihad Arena, in partnership with the Department of Culture and Tourism – Abu Dhabi, and Miral.
The festivities will commence with the NEXA IIFA Utsavam Awards, co-presented by Meteora Developers, on Friday, September 27th. This year’s event will spotlight South Indian cinema and introduce the prestigious ‘Woman of the Year’ in Indian Cinema award. The award honors Samantha Ruth Prabhu for her exceptional achievements in the Tamil and Telugu film industries. Recognized for her versatility and dedication, Samantha has become one of the most sought-after actresses, admired for her contributions to both cinema and philanthropy.
Upon receiving the IIFA Utsavam Special Honour, Samantha Ruth Prabhu expressed her gratitude, stating, “Thanks, IIFA Utsavam, for giving me the honour of The Woman Of The Year in Indian Cinema award. IIFA Utsavam has always been special, and I’m so glad to join its global tour that spotlights the rich tapestry of creativity and storytelling from South Indian cinema to a worldwide audience. It’s also a gentle reminder for me as an artist and a woman to continue pushing my boundaries and embrace the endless possibilities that this incredible journey offers.”
Andre Timmins, Founder/Director of IIFA Utsavam, praised Samantha’s contributions, saying, “Samantha Ruth Prabhu is a powerhouse in the South Indian film industry, a beloved favourite among fans who stands as a shining example of dedication to her craft, inspiring aspiring actors with her unwavering commitment.”
Timmins continued, “Her remarkable journey in Indian cinema is a testament to her versatility, dedication, and ability to connect deeply with audiences through captivating performances and daring, unconventional roles. At IIFA Utsavam, we are proud to celebrate her exceptional contributions, particularly in the Tamil and Telugu industries, acknowledging her profound impact beyond the screen. Samantha’s legacy in cinema and philanthropy, coupled with her dedication to social causes, continues to drive positive change.”
The IIFA Festival promises to be a grand celebration of Indian cinema, highlighting the creativity and storytelling prowess of South Indian cinema to a global audience, set against the vibrant backdrop of Yas Island Abu Dhabi.
