News DeskAl Khobar, Saudi Arabia – Rawabi Holding Company has officially announced a strategic joint venture (JV) with sustainability fintech leader, World Wide Generation (WWG), aiming to revolutionize sustainability practices across Saudi Arabia and the MENA region. As part of the deal, Rawabi has also made a multimillion GBP investment in WWG, becoming one of its shareholders.
This partnership will leverage WWG’s G17Eco Platform to streamline sustainability reporting and performance tracking within Rawabi’s global operations. By doing so, Rawabi aims to fast-track sustainability transformation, particularly within hard-to-abate sectors in Saudi Arabia and the wider MENA region. The JV is among the first ventures to emerge from the UK/Saudi Great Futures Campaign and Trade Bridges initiative, receiving strong backing from Saudi Arabia’s Ministry of Investment and Ministry of Commerce, Saudi Fintech, the UK Government’s Department of Business and Trade, and The British Embassy.
In addition to financial backing, Rawabi will provide critical infrastructure support, including legal, HR, and operational expertise, to ensure WWG’s smooth entry into the Saudi market. This aligns with the Saudi Vision 2030 agenda, as Rawabi plans to offer a range of new sustainability services across its business verticals, including advisory services, digital reporting tools, and a financing matchmaking marketplace through the G17Eco platform.
The joint venture focuses on core sustainability goals, contributing significantly to the UN’s Sustainable Development Goals (SDGs), including affordable energy, responsible consumption, climate action, and gender equality, in line with Saudi Vision 2030.
Rawabi Holding’s Vice Chairman and Group CEO, Othman A. Ibrahim, emphasized that sustainability is a business strategy for the company, highlighting its commitment to sustainable finance and innovative practices. “Our partnership with World Wide Generation propels us toward a future where assets are designed with a focus on both environmental responsibility and human well-being,” said Ibrahim.
Manjula Lee, CEO of WWG, expressed excitement about the collaboration, noting Rawabi’s swift pivot toward sustainable practices across its energy, industrial, and construction sectors. She praised Rawabi’s commitment to diversity and gender equality, making it a strong partner for WWG’s expansion into Saudi Arabia and the wider MENA region.
The JV has also garnered praise from government officials, including Abdulmalek Rashid from Saudi Arabia’s Ministry of Investment and Peter Ashby of the British Embassy Riyadh, who both underscored the importance of this partnership in advancing the UK-Saudi relationship and the broader sustainability agenda.
This joint venture marks a significant step forward in sustainability efforts within Saudi Arabia, paving the way for innovation and sustainable growth in the region.
